The Federal Trade Commission created its Green Guides to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes: general principles that apply to all environmental marketing claims; how consumers are likely to interpret particular claims and how marketers can substantiate these claims; and how marketers can qualify their claims to avoid deceiving consumers
About the Author
The FTC is a bipartisan federal agency with a unique dual mission to protect consumers and promote competition. For nearly one hundred years, our collegial and consensus-driven agency has championed the interests of American consumers. The FTC is dedicated to advancing consumer interests while encouraging innovation and competition in our dynamic economy.
Policies & Legislation
Last Updated: 1/1/2013